What are Facebook Messenger chatbots? How do you build and use them?

It’s been a couple of years since Mark Zuckerberg announced that businesses can make Facebook messenger chatbots for business accounts and everyone’s been going gaga ever since! Facebook is the largest messaging platform available today with over a million people on Messenger. According to the stats, the top 4 messaging apps have more users than the top 4 social networks! With businesses leveraging all the benefits from Messenger chatbots, there has been an increase in the number of registrations.

There are currently more than 300,000 active chatbots on Facebook Messenger! Chatbots can take on the burden of time-consuming business tasks and handle communications with your visitors, becoming the first point of contact. This is accelerating communication between businesses and customers at a rapid scale. And Facebook’s data shows that!

61% of people in the UK messaged a business between March and June 2018
53% of people are more likely to interact with a business they can message directly
More than 50% of people consider business messaging as the modern way to communicate
Now more than ever, there’s a need to add a bot to your Facebook page – it helps with responding to customers quicker than ever and providesprovide them with a high-quality service.

Yet, there are many businesses that refrain from merging bots into their pages on social platforms! And why? Because they think building chatbots is expensive, time-consuming, and is unexplored terrain for those unfamiliar with coding.

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