Overblog- Why do you need email A/B testing for higher ecommerce conversions?

Yes, you read it right. There is no perfect tactic that can give you the right marketing mix for your business. A/B testing for your email campaigns helps you understand the customer response to the messages you are trying to share with the audience. The click-through rate and conversion through those CTRs actually turn A/B testing a lot more meaning into your upcoming campaigns.

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