The COVID has highlighted the new style of living, that is digitally. The internet has provided us with the platform from where we can operate anything from little things to larger things with a 4 inches gadget in our hand. This digital world has not only led to digitization but also digital marketing. Digital marketing is the new trend and it is one of those trends which is here for the long term. Digital marketing is advertising through the internet channel. These internet channels include search engines, websites, social media, email, and mobile apps. Hundreds of thousands of companies now use digital marketing to reach a vast number of customers because it is easier—and more cost-effective—this way.
Although modern digital marketing is a vast network of channels into which marketers must simply integrate their brands, online advertising is much more complicated than the channels themselves. Marketers must delve deep into today's vast and intricate cross-channel landscape to explore tactics that create an impact through interaction marketing in order to realise the true potential of digital marketing. The method of creating meaningful relationships with new and returning customers based on the data you accumulate over time is known as engagement marketing. By engaging consumers in a digital environment, you can increase brand recognition, establish yourself as an industry thought leader, and place your company at the top of the customer's mind when they're ready to purchase.

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