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Importance Of Positioning

Importance Of Positioning

Submitted by • January 4, 2019 www.attractcapital.com

Positioning is all about putting people into the right equation. Companies spend too little time on building up proper positioning and often positioning strategy is confused by ambiguous talk about the ‘brand’. Positioning is the art of expressing your business is a strategically powerful way such that prospective buyers will take notice. It is not hyping, over-selling or misrepresenting.

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